How do Growth Group members benefit from their participation?

The success of any entrepreneurial business depends on the professional skills the entrepreneur uses to design, operate and build the business. Identifying and developing those skills—especially those critical to growing the business—is the objective of the Greenstone Group.

The learning environment envisioned by this initiative takes place through small groups of business owners called Growth Groups. Each group is led by a business coach who facilitates group peer coaching, discussions and activities. Each group member will develop an individualized growth project for his or her business. The project will be characterized by concrete, measurable, growth-focused strategies and tactics. Business owners will meet individually with their coach to advance their growth projects and develop professionally.They will also work with one or more outside service providers who can bring expertise and consultation specific to the business owner’s needs.  

Participation in a Growth Group represents an investment of time and energy for participating business owners. Each group is a “super classroom” where business experience, skill and insights are shared and learned. In return for this investment of their human capital, business owners will develop and implement a practical project that will contribute to the growth of their business.  

Growth Group members will mutually benefit by discussing their business challenges, sharing ideas for growth, and supporting fellow group members. Business owners will also have access to resources, tools and capital for aligning their operations, finances and marketing with successful growth strategies.

It is expected that Growth Groups will meet monthly for a minimum of one year and ideally for several years. Individual entrepreneurs will meet with their business coach one to three times each month.